Please please please do not change your branding. No one minded that you went from the big fuzzy pink car ‘stash to the small plastic glowing dash ‘stash. We loved it. Nor Do we mind the Lyft tags on the front & backs of our drivers’ cars. I love driving in cars when the glorious driver is all lit up with all of his/her Lyft branding. I love it personally. Myself and so many others think the mustache should stay. It’s one of those iconic things. There’s no reason to try to be a more mature driving experience. That’s why people hate about Uber. You are perfect just the way you are!